3 Startups That Rattled the Hospitality Industry

Mark Seyforth / January 18, 2016

Event planning, theme parks, restaurants, transportation, lodging and any other markets belonging to the lucrative tourism industry are recognized as part and parcel of the hospitality industry.

Hospitality casts a wide net, and it’s a broad category that focuses on customer support and satisfaction, facilitated by direct operations and facility maintenance. With that said, new technology is changing the way the hospitality industry functions. Tech has brought forth a new world of access, leading to quick and timely delivery, diverse products and innovative services. Our dependency on new technology has shifted our dependence on traditional markets, and it has changed the way we regularly interact with those markets.

The multibillion-dollar industry continues to thrive, and it’s perpetually fed by disposable income and a thirst for leisure. Nonetheless, new technology has caused an unprecedented cultural impact. Professionalism, authenticity, and business acumen remain necessary, however, today’s customers require more from businesses.

They want their restaurants, bars and travel services to be plugged in and have a competitive and competent online presence. While some traditional businesses struggle to catch up with the times, startups and tech-oriented businesses set their sights on meeting those needs. They continually offer high-tech hotel rooms, personalized service, a sharing economy, suitable travel, affordability, social CRM (customer relationship management) and central trip planners.


DoorDash is among the many startups delivering service looking to shape the way food is delivered to hungry customers. PlateJoy, Blue Apron, GrubHub, HelloFresh, and ChefDay are among DoorDash’s many competitors. However, DoorDash stands apart because it’s gained impressive partners and offered other forms of delivery, marking itself as unique. DoorDash will deliver your local favorite, but they will also deliver your Dunkaccino (Dunkin Donuts) or your 7-Eleven Select Burrito.

Silicon Valley and the outmoded bed & breakfast concept conceived Airbnb, a platform that allows users across the world to rent out private space as an alternative to hotel stays. The booking services put travelers in connection with affordable short-term stays. The company single-handedly rattled the hotel industry, successfully siphoning business from industry giants and their lesser competition.


TripIt is a startup that helps to manage your itineraries as you travel. After travel information is given to the service, the app able to automatically organizes information in a way that’s easy to access and easy to view. Additionally, the app offers expected weather conditions and a map to the hotel, as well as alternate flight schedules, which will come in handy if you miss your flight.

Some other companies making a splash include eVenues, HeadOut, OYO Rooms, Treebo Hotels, Breather,, HotelTonight, Magic, Splendia and Hotel Urbano.

Learn more about Mark Seyforth by connecting with him on LinkedIn, Facebook, and Twitter.

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Mark Seyforth
Mark Seyforth is an entrepreneur and marketing guru based in Coral Gables, Florida. Learn more about the ambitious businessman by connecting with him on LinkedIn, Facebook, and Twitter.

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