Entrepreneurship is a buzzword. This isn’t because “the times” encouraged prideful young Millennials to refuse the traditional work setting. Nor is it due to a deluded sense of self that’s fostered the notion that Millennials’ newfangled products and services are, perhaps, the most unique idea to ever be conceived.
No, entrepreneurship is hot right now because the times, the internet and the network of devices and technologies yielded a culminating event whereby new technology is readily available to all of us, motivating a desire to create new products and services. It’s enabled, and furthered the construction and success of diverse, charismatic ideas. But, technology hasn’t just made room or supported new, rebranded or renewed ideas, it’s given these ideas with an audience.
Technology is the entrepreneur’s best friend for countless reason. It’d be impossible to pen the countless ways technology has impacted business and the way businesses work. New tech is the foundation upon which Silicon Valley was built, and it’s provided entrepreneurs tools for efficiency, productivity, marketing and e-commerce. Coschedule, Optimizely, UserTesting, Intercom, Slack, Fuze, Mailbox and Canva are examples of incredible business tools built by outstanding startups. Thanks to new technology, small, brave notions can mature within an international, digital arena, where they can find investors, leads and customers.
Most importantly, new technology has created a world in which anyone can be an entrepreneur that has a global audience. Once upon a time, marketing and websites, even mobile applications, couldn’t be utilized by those with very little money. Today, new technology has made it so that business growth can happen freely and organically, no matter your beginning.